____ is (are) a consumer's own perception about what he or she knows relative to others.
a. Objective schemas
b. Objective knowledge
c. Perceptual position
d. Subjective knowledge
e. Objective criteria
Answer: D
____ is (are) a consumer's own perception about what he or she knows relative to others.
a. Objective schemas
b. Objective knowledge
c. Perceptual position
d. Subjective knowledge
e. Objective criteria
Answer: D