Consumer Behavior Chapter 7 Consumer Behavior In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

Chapter 7 Consumer Behavior

In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

a. increase need for cognition to increase the processing of
b. increase the processing speed of
c. inhibit the recall of
d. decrease the motivation to process
e. increase the structuring of information for

Answer: C

Consumer Behavior

In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

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