David was ready to buy a pair of pants he saw in the J Crew catalog that were priced at $25.00 until he noticed two other pairs of pants priced at $65.00 and $95.00. Suddenly the $25.00 pair of pants seemed too cheap. This is an example of
a. the attraction effect.
b. an inert set.
c. goal-driven choice.
d. construal theory.
e. prospect theory.
Answer: A