Consumers often base decisions on how they think they will feel in the future. This is called
a. prospect theory.
b. appraisal theory.
c. affective forecasting.
d. cognitive forecasting.
e. emotional predilection.
Answer: C
Consumers often base decisions on how they think they will feel in the future. This is called
a. prospect theory.
b. appraisal theory.
c. affective forecasting.
d. cognitive forecasting.
e. emotional predilection.
Answer: C