Ads targeting the ____ often focus on local themes and activities such as hunting and fishing.
a.
lower class
b.
working class
c.
middle class
d.
upper class
e.
nouveau riche
Answer: B
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Consumer Behavior Chapter 13
- During which stage of family decision making are children likely to have the strongest influence?
- In which type of household are children likely to influence family decision making the most?
- According to one study, which of the following is not a strategy used by adolescents to influence their parents' decision making?
- When Mary and Dennis were trying to decide where to spend their Christmas vacation, they sat down and discussed options. They made the decision to fly to Cancun jointly. This is an example of
- Household decision roles can be ____, meaning that they relate to tasks affecting the buying decision, such as when and how to purchase.
- Harriet always jointly worked with her husband to determine the purchases for their family. This is an example of a(n)
- A(n) ____ decision is when it is equally likely that either the husband or wife makes the decision, but not both of them.
- All of the following are factors that have altered the basic structure of the household except
- The family life cycle depends on
- A(n) ____ is a broad term that includes a single person living alone or any group of individuals who live together in a common dwelling, regardless of whether they are related.
- The ____ consists of the nuclear family plus relatives such as grandparents, aunts, uncles, and cousins.
- The most typical unit of the family in the United States is presently the
- Members of the working class are more likely than the middle class or upper class to
- ___ is a more important survival activity for the homeless than for those from other social classes.
- The working class is mainly represented by
- Middle-class consumers in the U.S. and Mexico are likely to spend their income on all of the following except
- A major feature that distinguishes the middle class from other classes is that they
- The ____ is composed primarily of white-collar workers.
- Although they are a diverse group, the upper class are more likely to view themselves as all of the following except
- The ____ represent(s) those who have acquired a great deal of status and wealth in their own lifetime.
- The meanings of money are learned
- Often, the meaning of money goes beyond the utilitarian level and
- ___ is an attempt to offset deficiencies or a lack of esteem in one area by devoting heavy attention to activities in another area.
- A fraudulent symbol represents a(n)