Access to the Internet and satellite TV allows greater numbers of consumers to see a marketing message, thus increasing its
a.
motivation.
b.
credibility.
c.
attention.
d.
reach.
e.
ability of consumers to process the information.
Answer: D
Access to the Internet and satellite TV allows greater numbers of consumers to see a marketing message, thus increasing its
a.
motivation.
b.
credibility.
c.
attention.
d.
reach.
e.
ability of consumers to process the information.