A consumer says "I like the brand, so I bought it." This could best be described as a(n) ____ tactic.
a. conjunctive
b. affect
c. normative
d. variety-seeking
e. performance
Answer: B
A consumer says "I like the brand, so I bought it." This could best be described as a(n) ____ tactic.
a. conjunctive
b. affect
c. normative
d. variety-seeking
e. performance
Answer: B