Consumer Behavior Chapter 8 Consumer Behavior A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher. This is an example of a(n) ____ model.

A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher. This is an example of a(n) ____ model.

Chapter 8 Consumer Behavior

A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher. This is an example of a(n) ____ model.

a. subjunctive
b. ordered
c. conjunctive
d. importance
e. lexicographic

Answer: E

Consumer Behavior

A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher. This is an example of a(n) ____ model.

A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher. This is an example of a(n) ____ model.

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