Products such as cocaine, alcohol, and tobacco may be more tempting for minors to steal because
a.
consumers are too embarrassed to buy them through...
Products such as condoms or pregnancy tests may be more tempting to steal because
Products such as condoms or pregnancy tests may be more tempting to steal because
a.
consumers are too embarrassed to buy them through conventional...
Some researchers suggest that marketers ____, creating insatiable desires for new products and services that can lead to a temptation to steal.
Some researchers suggest that marketers ____, creating insatiable desires for new products and services that can lead to a temptation to steal.
a.
rely...
Sometimes people steal just because they know it is something they are not supposed to do. This is known as
Sometimes people steal just because they know it is something they are not supposed to do. This is known as
a.
compulsion.
b.
elation.
c.
paranoid...
____ and ____ are two psychological factors that best explain theft behavior.
____ and ____ are two psychological factors that best explain theft behavior.
a.
Mood / the ability to steal
b.
Mood / the opportunity to steal
c.
Temptation...
The following statement is true about the factors affecting shoplifting.
The following statement is true about the factors affecting shoplifting.
a.
It is driven primarily by economic need.
b.
Consumers from all walks...
____ arise(s) when consumers want products that they cannot obtain through legitimate forms of acquisition.
____ arise(s) when consumers want products that they cannot obtain through legitimate forms of acquisition.
a.
The temptation to steal
b.
Deconstruction...
Some forms of consumer theft are associated with certain demographic groups. Credit card fraud is more common among
Some forms of consumer theft are associated with certain demographic groups. Credit card fraud is more common among
a.
teens.
b.
divorced individuals.
c.
the...
____ often create(s) new forms of consumer theft.
____ often create(s) new forms of consumer theft.
a.
Security systems
b.
Consumer education
c.
Armed fraud
d.
Innovations in products or services
e.
Inadequate...
All of the following are ways in which marketers could help compulsive buyers overcome their addiction except
All of the following are ways in which marketers could help compulsive buyers overcome their addiction except
a.
liberal return policies.
b.
easy...
Compulsive buying provides an opportunity for social gratification for those who may feel
Compulsive buying provides an opportunity for social gratification for those who may feel
a.
paranoid.
b.
overly concerned with finances.
c.
a complete...
A personality trait often linked to consumers who compulsively buy by making them feel more important than they actually are is called
A personality trait often linked to consumers who compulsively buy by making them feel more important than they actually are is called
a.
addictive...
Thad enjoyed the attention the salespeople gave him each week when he went to buy wallpaper. They seemed genuinely pleased to see him, which he felt was not always so for other people. This is an example of how giving attention to and pleasing others can
Thad enjoyed the attention the salespeople gave him each week when he went to buy wallpaper. They seemed genuinely pleased to see him, which he felt...
Buying makes compulsive buyers feel more important and more grandiose than they actually are. These fantasy feelings may explain how compulsive buyers
Buying makes compulsive buyers feel more important and more grandiose than they actually are. These fantasy feelings may explain how compulsive buyers
a.
are...
All of the following are personality factors that are likely to affect compulsive buying except
All of the following are personality factors that are likely to affect compulsive buying except
a.
low self-esteem.
b.
a high degree of social contacts...
____ brings an emotional high followed by feelings of remorse, guilt, shame, and depression.
____ brings an emotional high followed by feelings of remorse, guilt, shame, and depression.
a.
Compulsive buying
b.
Smoking
c.
Environmental destruction
d.
Underconsumption
e.
A...
John has always had a bad habit. When he enters a department store, he feels a great sense of exhilaration and spends lots of money to buy things he does not need. John still does this even though he has to be very careful with money these days since he is out of a job. John has a problem with
John has always had a bad habit. When he enters a department store, he feels a great sense of exhilaration and spends lots of money to buy things he...
An example of deviant usage behavior that is illegal is
An example of deviant usage behavior that is illegal is
a.
smoking.
b.
underage drinking.
c.
compulsive buying.
d.
binge eating.
e.
black markets....
Behavior is deviant if it
Behavior is deviant if it
a.
is either unexpected or not sanctioned by members of society.
b.
is deceptive.
c.
is sanctimonious.
d.
appeals to either...
Betty carefully selected her mother's Christmas gift. She spent hours selecting the right gift and then wrapping it. This is the ____ stage of gift giving.
Betty carefully selected her mother's Christmas gift. She spent hours selecting the right gift and then wrapping it. This is the ____ stage of gift...
The ____ involves the motives for and emotions surrounding giving, the nature and meaning of the gift, the value of the gift, and the amount of time spent searching for a gift.
The ____ involves the motives for and emotions surrounding giving, the nature and meaning of the gift, the value of the gift, and the amount of time...
Giving for ____ reasons is giving because the donor derives positive emotional pleasure from the act of giving.
Giving for ____ reasons is giving because the donor derives positive emotional pleasure from the act of giving.
a.
agnostic
b.
altruistic
c.
instrumental
d.
obligatory
e.
ontological
Answer:...
____ are people, things, and places that are set apart, revered, worshipped, and treated with great respect.
____ are people, things, and places that are set apart, revered, worshipped, and treated with great respect.
a.
Emblems
b.
Symbols
c.
Substantiated...
____ are enacted at the disposition stage and are designed to wipe away all traces of our personal meaning in a product.
____ are enacted at the disposition stage and are designed to wipe away all traces of our personal meaning in a product.
a.
Possession rituals
b.
Acquisition...
Through the years, Herb has named all of his cars "Betsy." He will often talk to his car and occasionally pampers it with a special oil treatment. This is an example of
Through the years, Herb has named all of his cars "Betsy." He will often talk to his car and occasionally pampers it with a special oil treatment. This...
Some consumers spend hours washing and waxing their cars. This could be classified as a(n)
Some consumers spend hours washing and waxing their cars. This could be classified as a(n)
a.
possession ritual.
b.
acquisition rite.
c.
grooming...
Many professors display their PhD diplomas on their office walls. The diplomas are
Many professors display their PhD diplomas on their office walls. The diplomas are
a.
part of the professors' collections.
b.
ethnic emblems.
c.
gender...
All of the following are characteristics of special possessions except that they
All of the following are characteristics of special possessions except that they
a.
will not be sold at market value.
b.
will often be used for their...
Lily had a pet iguana named Fred for several years. Since Fred could be considered a special possession, he
Lily had a pet iguana named Fred for several years. Since Fred could be considered a special possession, he
a.
relates to her ideal identity.
b.
relates...
According to ____, our self-concept can be decomposed into many separate identities called actual identity schemas.
According to ____, our self-concept can be decomposed into many separate identities called actual identity schemas.
a.
the self schema law
b.
the...
____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.
____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.
a.
Weber's law
b.
The individuality model
c.
Social...
We may enjoy a special painting or item of clothing because it was a gift from a friend. Thus, this object is fulfilling the
We may enjoy a special painting or item of clothing because it was a gift from a friend. Thus, this object is fulfilling the
a.
connectedness function.
b.
expressiveness...
Products and consumption activities that serve the ____ reinforce our personal relationships to significant people, events, or experiences in our lives.
Products and consumption activities that serve the ____ reinforce our personal relationships to significant people, events, or experiences in our lives.
a.
connectedness...
When consumers are in the phase of ____, marketers may find it advantageous to promote their product as useful in incorporating a new role.
When consumers are in the phase of ____, marketers may find it advantageous to promote their product as useful in incorporating a new role.
a.
role...
____ others that indicates their successful role performance is often very important to the nouveau riche.
____ others that indicates their successful role performance is often very important to the nouveau riche.
a.
Role conflict with
b.
Symbolic criticism...
___ use(s) possessions not only to demonstrate their (its) role but also to validate their (its) role.
____ use(s) possessions not only to demonstrate their (its) role but also to validate their (its) role.
a.
Old wealth
b.
The nouveau riche
c.
The...
Individuals adopting a new culture often
Individuals adopting a new culture often
a.
hold on to items reminiscent of their old culture.
b.
excessively watch advertisements.
c.
engage in...
Brides magazine targets consumers who are in
Brides magazine targets consumers who are in
a.
a stable role.
b.
role conflict.
c.
role disagreement.
d.
transition.
e.
validation.
Answer:...
When a consumer moves to a new country, they may go through a(n) ____ involving the abandonment or disposition of old customs and symbols and the adoption of new ones stereotypically associated with the new role.
When a consumer moves to a new country, they may go through a(n) ____ involving the abandonment or disposition of old customs and symbols and the adoption...
Upon ____, many people dispose of possessions that remind them of the other person.
Upon ____, many people dispose of possessions that remind them of the other person.
a.
marriage
b.
retirement
c.
graduation
d.
divorce
e.
the change...
As part of the ____ for a newly married couple, the couple acquires new products that are viewed as culturally appropriate for the role and that help them create a mutual history.
As part of the ____ for a newly married couple, the couple acquires new products that are viewed as culturally appropriate for the role and that help...
A Hindu bride's mother-in-law often gives her keys to the house following the wedding. This can best be thought of as a(n)
A Hindu bride's mother-in-law often gives her keys to the house following the wedding. This can best be thought of as a(n)
a.
hedonic consumption...
In what is known as ____, we use symbols and engage in rituals to get feedback from others to tell us if we are correctly fulfilling the role.
In what is known as ____, we use symbols and engage in rituals to get feedback from others to tell us if we are correctly fulfilling the role.
a.
reflexive...
In role transition, incorporation
In role transition, incorporation
a.
is the first phase of moving from one role to another.
b.
is often marked by experimentation with new identities.
c.
is...
In preparation for marriage, Bill threw out all of his old socks with holes in them. This is an example of
In preparation for marriage, Bill threw out all of his old socks with holes in them. This is an example of
a.
separation from an old role.
b.
stress...
A child gives up her security blanket to signal that she is no longer a little girl. This is best thought of as
A child gives up her security blanket to signal that she is no longer a little girl. This is best thought of as
a.
separation from the old role.
b.
problem...
When Joe graduated from school and started his first professional job, he got rid of his ugly orange sofa and bought expensive leather couches to entertain guests. This is an example of products serving
When Joe graduated from school and started his first professional job, he got rid of his ugly orange sofa and bought expensive leather couches to entertain...
Miriam gave up her conservative image and her Honda Accord and started riding a Harley-Davidson after she lost her career position. This is an example of how transition from one role to another
Miriam gave up her conservative image and her Honda Accord and started riding a Harley-Davidson after she lost her career position. This is an example...
A status product may be given a premium price, made with certain features that are appropriate only for the targeted buyers, and distributed only in outlets that have a status image. This is best thought of as an example of designing elements of the marketing mix
A status product may be given a premium price, made with certain features that are appropriate only for the targeted buyers, and distributed only in...
In an advertisement, an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood. This type of advertising would be a part of what is known as
In an advertisement, an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house...
In a process known as ____, advertising can imbue a product with meaning through the selection of such factors as the setting, time of day, and the types of people in the ad.
In a process known as ____, advertising can imbue a product with meaning through the selection of such factors as the setting, time of day, and the...
For the role acquisition function, product use defines the consumer as an individual and the product meaning derives from the
For the role acquisition function, product use defines the consumer as an individual and the product meaning derives from the
a.
individual.
b.
culture.
c.
group.
d.
emblem.
e.
expressiveness...
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