While a consumer is watching a movie, she can assess whether or not it is a good movie. This is known as
a. generating evidence.
b. generating hypotheses.
c. creating counterarguments.
d. encoding the evidence.
e. integrating evidence.
Answer: D
While a consumer is watching a movie, she can assess whether or not it is a good movie. This is known as
a. generating evidence.
b. generating hypotheses.
c. creating counterarguments.
d. encoding the evidence.
e. integrating evidence.