Post-decision dissonance is particularly likely to occur when
a. MAO is low.
b. involvement is low.
c. the need for cognition is low.
d. the number of associations tied to a brand is high.
e. there is more than one attractive alternative.
Answer: E
Post-decision dissonance is particularly likely to occur when
a. MAO is low.
b. involvement is low.
c. the need for cognition is low.
d. the number of associations tied to a brand is high.
e. there is more than one attractive alternative.