Opinion leaders play an important role in other consumers' acceptance of new offerings primarily because they are
a.
attractive.
b.
part of the consumer's reference group.
c.
opinionated.
d.
personal.
e.
credible.
Answer: E
Opinion leaders play an important role in other consumers' acceptance of new offerings primarily because they are
a.
attractive.
b.
part of the consumer's reference group.
c.
opinionated.
d.
personal.
e.
credible.