Formally defined, values are
a.
enduring beliefs that a given behavior or outcome is desirable or good.
b.
a certain set of behaviors that is learned either from our parents or from peer groups.
c.
a certain set of attitudes that are strongly held.
d.
a belief in an existing level of quality or value for products.
e.
a certain set of attitudes that are long-lasting but not strongly held.
Answer: A