Clustering techniques are based on the principle that
a.
external factors can have a big impact on consumer behavior.
b.
consumers in the same neighborhood tend to buy the same products and services.
c.
ethnicity exerts a strong influence on the shopping behavior of consumers for products and services.
d.
culture exerts a strong influence on the shopping behavior of consumers for products and services.
e.
internal factors can have a big impact on consumer behavior.
Answer: B