Consumer Behavior Consumer Behavior Chapter 13 Bob and Jane both earn good salaries in their blue-collar jobs. Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without. In consumer behavior, they would be classified as the ____ in their social class.

Bob and Jane both earn good salaries in their blue-collar jobs. Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without. In consumer behavior, they would be classified as the ____ in their social class.

Consumer Behavior Chapter 13

Bob and Jane both earn good salaries in their blue-collar jobs. Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without. In consumer behavior, they would be classified as the ____ in their social class.

a.
overwhelmed
b.
underwhelmed
c.
overprivileged
d.
exemplars
e.
prototypes

Answer: C

Consumer Behavior

Bob and Jane both earn good salaries in their blue-collar jobs. Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without. In consumer behavior, they would be classified as the ____ in their social class.

Bob and Jane both earn good salaries in their blue-collar jobs. Together they earn a comfortable six-figure salary which allows them to buy many of the latest toys and equipment that their friends must do without. In consumer behavior, they would be classified as the ____ in their social class.

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