All of the following phenomena occur after a purchase is made except
a. expectation formation.
b. dissatisfaction.
c. customer satisfaction.
d. product performance.
e. learning about products by direct experience.
Answer: A
All of the following phenomena occur after a purchase is made except
a. expectation formation.
b. dissatisfaction.
c. customer satisfaction.
d. product performance.
e. learning about products by direct experience.